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Exceptional Products Crafted for Rich User Engagement
User Research
Getting to know who the users are, what do they truly want, and what they would definitely want to avoid, are some of the crucial aspects towards digital product design. User research involves many methods from taking in-person interviews, focus group meetings, specialised questionnaires among many other things.
User research helps establish the context for which the digital product is being designed. Many times, the local or cultural context plays a big role in the way a product is designed.
Interface Planning
A product design project brings its own set of challenges and opportunities. These are different and distinct from those of a regular website, or a web portal or such projects. A digital product is a standalone application, offering its own uniqueness in functionalities, interface and interactions.
The interface planning phase is the second key step, because it becomes the backbone of the whole product on which all information, screens, functionalities and interactions are planned. The interface planning phase is deeply tied to the application planning.
A Bit About Our UI UX Methods
Wireframing
We engage designers and business analysts for creating low, medium or high fidelity wireframes of the application based on requirements which are gathered over a series of sessions.
UX Design
We use the latest methods of planning or creating user experiences for the interfaces, such as usability testing, heuristic evaluation, persona creation, user journey mapping and so on.
UI Design
We use various UI software like Adobe XD, Figma and Sketch to create UI, along with style guides, component guides and so on. We coordinate closely developers as well as business analysts to cover the UI logic perfectly.
Prototyping
We make the experience of the whole application or a part of it visible to all, by prototyping the UI and adding interactions. This not only helps in testing but also serves as a good handover material for the team as well as the client.
A Step Further
Usability & Accessibility Compliances
As per project requirements, we make sure that our interfaces are compliant to A, AA or AAA standards of WCAG 2.0.
Design Audits & Testing
We set up internal systems of timely design audits to make sure that the fidelity of design and its conversion to front end code is of the highest quality.
Why Wishtree?
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TECH SKILLS & TALENT AVAILABILITY
Our seasoned AI/ML expert team comes with a rich repository of practical expertise. The composition of our team guarantees that you’re collaborating with the best professionals in the field.
PROCESS & DATA SECURITY
Our top priority is to protect your data. We use strict security protocols to safeguard your data from unauthorized access or breaches.
PROVEN MARKET REPUTATION
WishTree is a reputable AI/ML partner with a demonstrated history of success across various industries and domains. Our clients’ unwavering trust in our abilities defines our success more profoundly than any other metric.
LEAD TIME TO SET-UP
In today’s fast-paced business environment, our streamlined process, to deploy skilled tech resources instantly, ensures that your project gets off to a great start without unnecessary delays.
SCALABILITY & FLEXIBILITY
With customized plans for large enterprises and budding startups, we offer scalable, flexible solutions allowing you to deploy and control a team according to your budget and requirements.
IP OWNERSHIP ASSURANCE
You own all rights to your business when you partner with us. We are committed to transparency, which means that irrespective of the circumstances, the control of intellectual property remains with you.
Questions? Sure!
Product design is essential to creating user-centric, functional, and visually appealing digital products. It plays a vital role in the entire process of shaping user experiences, thereby giving your products the competitive edge they deserve and making them easy and enjoyable to use.
Wishtree’s product design team focuses on UI/UX-based product designs which help your brand stand out, thereby enhancing trust-building and creation of a steady and loyal customer base. With us, you will see a significant increase in user satisfaction, leading to positive responses, increased sales, and solidified market position.
Not only do our product design experts possess invaluable experience in their field, but they also firmly believe in the value of collaboration. Our UI/UX-based design process involves our clients every step of the way, right from conceptualizing to user testing. It is your vision with which your business goals are aligned, which makes your input quintessential to creating a successful digital product design and experience.
Wishtree’s design process involves usability testing, gathering user feedback, and iterations on designs because we need to make sure that the final product we deliver absolutely meets the needs and expectations of your target audience. Therefore, user testing and feedback are, without doubt, integral to our design process.
To get started with your product design and experience requirements, book a call now! We will understand the scope and goals of the project, and present you with a detailed plan, timeline, and estimation to move forward.