Wishtree Technologies

Custom E-Commerce Platform for B2B/B2C Automation and Growth

HVAC    Product Engineering

The
Overview

Wishtree Technologies developed a custom B2B/B2C e-commerce platform for Johnson Supply, a Texas/Louisiana HVAC distributor, modernizing their operations. This platform replaced a legacy system to automate inventory, pricing, and order processing, resulting in boosted online sales, reduced manual work, and improved operational throughput.

Problem
Statement

Johnson Supply’s outdated systems hampered online sales, efficiency, and customer experience. Manual processes and pricing complexities demanded a digital transformation for competitive survival.

Highlights

60%

Reduction in manual workload 

40%

Increase in
online sales

Custom-built
e-commerce platform

Automated
inventory & pricing

Tailored B2B/B2C
pricing

Enhanced product management

About Client

For over 75 years, Johnson Supply has been a premier HVAC distributor across Texas and Louisiana, creating a legacy of unparalleled quality and unwavering customer dedication.
Their seasoned expertise has established them as an esteemed partner for a diverse clientele.

Challenges
  • Legacy system migration
    Transferring a large volume of historical product, pricing, and customer data from the outdated legacy system to the new platform without disrupting ongoing operations was a complex undertaking.
  • Data migration complexity
    Ensuring data integrity and accuracy during the migration process was critical, especially with the intricate pricing structures and inventory data.
  • User adoption and training
    Introducing a new e-commerce platform necessitated comprehensive training for administrators, employees, and customers to ensure smooth adoption and efficient utilization.
  • Integration with existing systems
    Seamlessly integrating the new platform with existing inventory and pricing systems across multiple locations and platforms required careful planning and technical expertise.
  • Catering to both B2B and B2C
    Developing a platform that effectively catered to the distinct needs of both B2B and B2C customers, including customized pricing and user experiences, presented a unique challenge
  • Maintaining real-time accuracy
    Ensuring that inventory and pricing data remained accurate and up-to-date across all platforms required robust automation and synchronization mechanisms.
  • Security and compliance
    Implementing robust security measures and ensuring compliance with industry regulations were crucial to protect sensitive customer and business data.
Solution

To address the challenges and modernize Johnson Supply’s operations, Wishtree Technologies developed and implemented a comprehensive, custom-built e-commerce platform:

What we did:

  • Custom e-commerce platform development
  • Separate pricing, UI, and functionalities for B2B and B2C
  • Real-time synchronization of inventory and pricing data across multiple platforms
  • Structured product hierarchy, robust categorization, and filtering options
  • Secure and integrated payment gateway with flexible payment options
  • Role-based access control and granular user permission settings
  • Planned data migration process to connect the new platform with existing systems
  • Comprehensive training provided to administrators, employees, and customers
  • On demand and scheduled inventory and pricing updates
Tech Stacks

Angular

Material Ui

Hibernate

Hibernate

Hibernate

Memcached

Hibernate

Hibernate

Hibernate

Java

Hibernate

Hibernate

Hibernate

Spring Boot

Hibernate

Hibernate

Hibernate

MySQL

Hibernate

Hibernate

Hibernate

Stripe

Hibernate

Hibernate

Hibernate

Avalara

Core Features

Personalized pricing structures

Structured product hierarchy 

Bulk product upload and export functionalities

Comprehensive admin controls and user management

Real-time inventory and pricing updates

Optimized checkout and payment integration

Visual Designs

Impact

Johnson Supply’s digital transformation delivered a powerful impact: data-driven insights optimized operations and marketing, automation slashed costs and boosted efficiency, and an enhanced online experience solidified brand loyalty. Ultimately, the company secured a significant competitive edge and established a robust foundation for future growth in the HVAC distribution market.

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