E-Commerce Platform for B2B/B2C Automation and Growth
Software as a Service (SaaS) 
Product Engineering
The
Overview
Wishtree Technologies reimagined the e-commerce backbone of a top US-based HVAC distributor, replacing legacy inefficiencies with an AI-powered platform that boosted online sales by 40% and slashed manual workload by 60%.
The platform replaced a legacy system that could no longer scale, enabling automated inventory management, optimized pricing, and seamless order processing. A key innovation was the integration of Agentic AI capabilities—where AI agents work autonomously across specific areas like pricing, inventory forecasting, and fraud detection, supporting smarter, faster decisions and proactive issue resolution.
Problem
Statement
For over 75 years, a leading HVAC distributor relied on legacy systems that couldn’t support the growing complexity of B2B and B2C demands.
Manual operations led to frequent errors and inefficiencies, while inconsistent pricing across customer segments created confusion.
With limited scalability and outdated tools, the company struggled to keep pace with market needs calling for a future-ready, automated platform built for growth and customer-centricity.
Highlights
60%
Reduction in
manual processes
40%
Growth in
online sales
Personalized pricing structures
for B2B/B2C customers
Agentic AI refers to autonomous, goal-driven software agents that act with limited human input to optimize specific goals like pricing, forecast demand, and detect fraud in real time.
About Client
A top HVAC distribution company in the US, serving contractors, businesses, and end-users for over 75 years. Known for reliability and customer service, they sought a platform that would scale with demand while delivering an intelligent, AI-augmented experience.
Core Features
AI-Powered Dynamic
Pricing Engine
Admin Controls
Optimized
Checkout &
Payments
Bulk Product
Upload & Export
Product Categorization & Search
Impact
AI-Powered E-Commerce for HVAC – Partner
with Wishtree
Start in just 48 hours with a risk-free trial.