E-Commerce Platform for B2B/B2C Automation and Growth
Software as a Service (SaaS) 
Product Engineering
The
Overview
Wishtree Technologies reimagined the e-commerce backbone of a top US-based HVAC distributor, replacing legacy inefficiencies with an AI-powered platform that boosted online sales by 40% and slashed manual workload by 60%.
The platform replaced a legacy system that could no longer scale, enabling automated inventory management, optimized pricing, and seamless order processing. A key innovation was the integration of Agentic AI capabilities—where AI agents work autonomously across specific areas like pricing, inventory forecasting, and fraud detection, supporting smarter, faster decisions and proactive issue resolution.
Problem
Statement
For over 75 years, a leading HVAC distributor relied on legacy systems that couldn’t support the growing complexity of B2B and B2C demands.
Manual operations led to frequent errors and inefficiencies, while inconsistent pricing across customer segments created confusion.
With limited scalability and outdated tools, the company struggled to keep pace with market needs calling for a future-ready, automated platform built for growth and customer-centricity.
Highlights
60%
Reduction in
manual processes
40%
Growth in
online sales
Personalized pricing structures
for B2B/B2C customers
Agentic AI refers to autonomous, goal-driven software agents that act with limited human input to optimize specific goals like pricing, forecast demand, and detect fraud in real time.
About Client
A top HVAC distribution company in the US, serving contractors, businesses, and end-users for over 75 years. Known for reliability and customer service, they sought a platform that would scale with demand while delivering an intelligent, AI-augmented experience.
- Migrating from a complex legacy system.
- Handling large, unstructured product data.
- Aligning B2B and B2C pricing models.
- Ensuring real-time accuracy of inventory and pricing.
- Integrating with ERP systems without downtime.
- Managing security, fraud prevention, and compliance.
- Inventory Forecasting
Our inventory forecasting AI leverages time-series analysis and seasonal trend decomposition to project SKU-level demand.
- Fraud Detection
AI agents flag suspicious transactions in real time, enhancing payment security.
- Product Discovery
AI-driven categorization and personalized search suggestions streamline the customer journey, improving engagement and conversions.
- Real-Time Synchronization
AI agents monitor and correct data inconsistencies across the platform, ensuring accurate pricing, inventory, and product information.
Angular
MaterialUI
Memcached
Hibernate
Hibernate
Hibernate
Java
Hibernate
Hibernate
Hibernate
Spring boot
Spring boot
Spring boot
Hibernate
Hibernate
Hibernate
Spring boot
Spring boot
MySQL
Hibernate
Hibernate
Hibernate
Spring boot
Spring boot
Stripe
Hibernate
Hibernate
Hibernate
Spring boot
Spring boot
Avalara
Core Features
AI-Powered Dynamic
Pricing Engine
Admin Controls
Optimized
Checkout &
Payments
Bulk Product
Upload & Export
Product Categorization & Search
Impact
AI-Powered E-Commerce for HVAC – Partner
with Wishtree
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