Eliminating Search Frustration with an Intelligent HVACR Product Catalog
Product Engineering
The
Overview
Wishtree partnered with a leading HVACR distributor to replace a broken search system with an Intelligent Product Catalog, transforming a source of frustration into a 24/7 sales engine.
Problem
Statement
The client’s digital commerce was failing at the most fundamental level – helping customers find products. Their legacy search system was a major business impediment, causing lost sales and operational inefficiency.
- Ineffective Search
- Lost After-Hours Sales
- Strained Sales Team
Highlights
AI-powered search
Fewer dead ends
Always-on portal
Automated lookups
Production pilot live in 7 weeks
Fully scalable AI integration framework
Agentic AI refers to autonomous, goal-driven software agents that act with
limited human input to optimize specific goals like pricing, forecast demand,
and detect fraud in real time.
About Client
A leading HVACR distributor and wholesaler serving professional contractors and technicians, managing a complex inventory of parts and equipment from multiple OEMs.
- The e-commerce site only recognized internal SKUs, not the OEM part numbers that contractors used daily.
- Technicians on job sites, especially after hours, would immediately give up and call competitors with better websites.
- The inside sales team was drowning in calls that were merely search requests, instead of closing sales.
- Ingests and harmonizes internal SKUs, OEM part numbers, technical specifications, and descriptive keywords into a single, searchable database.
- Uses semantic search to return accurate results even for misspelled or partial part numbers.
- Displays critical information, such as installation guides and compatibility notes, for replacement parts directly on the product page.
- Enables contractors to find exactly what they need, anytime, from any device, without human intervention.
- The system ingests and unifies internal SKUs, OEM part numbers, technical specs, and descriptive keywords into a single, enriched product database.
- It uses semantic and fuzzy search AI to understand user intent.
- It displays critical product information directly on the page, enabling confident self-service purchasing.
- The system provides a 24/7 digital assistant that allows contractors to find and order the exact parts they need without human assistance.
Core Features
AI-Powered Semantic Search
Unified Product Information Management (PIM)
Fuzzy Match & Synonym Library
ERP Integration Layer
Enhanced Self-Service Product Pages
Impact
- 40% reduction in calls to inside sales
- 15% increase in after-hours online order value
- Improvement in contractor satisfaction
- Inside sales team refocused on high-value activities
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